Every demand response program, every virtual power plant, every distributed energy resource (DER) management system needs one thing to be successful: customers who are willing to hand over their DER controls. Given that participant recruitment is such an important factor in a DER management program’s success, it can’t hurt to bone up on the art of persuasion.
That’s easy to do with The Small Big, a business book that looks at several different studies on how to coax others to do the things you want them to do. Its authors include Robert Cialdini, who wrote Influence, a business psychology text that has been on Fortune’s list of the 75 Smartest Business Books for years. Influence boils down the art of persuasion into six key motivators.