It’s been said that analogy is a powerful force when it comes to innovation. It creates an environment where it’s easier for people to apply knowledge from one domain that they already understand to another that they don’t understand quite as well – and thus make it, too, easier to grasp.
Uber is a prime example of analogy taken, perhaps, to the extreme. It would be tough to estimate the number of companies that have come into being recently aiming or claiming – to be the “Uber for ....” – you fill in the blank. There’s an “Uber for errand running,” an “Uber for pet care,” an “Uber for tool rental,” an “Uber for grocery (and alcohol) delivery,” an “Uber for finding parking spaces…” You get the picture.